Revenue expert to address the impact of buyer AI on channel sales and partner relationships
SEATTLE — July 15, 2026 — AI Revenue Institute (AIRI), an AI revenue research, media and education company, announced today that AIRI Co-Founder Khali Henderson will preview data from the research firm’s forthcoming report, “The AI-Powered B2B Buyer Has Arrived,” at the Channel Marketing Association’s AI in the Channel virtual summit on July 21 at 1:20 p.m. ET.
Henderson, a well-known expert in both channel and AI revenue, is also Editor in Chief and a principal analyst at AI Revenue Institute, and Senior Partner at revenue consultancy and marketing firm BuzzTheory.
Henderson’s presentation, “Stop the Silent Deal Killer in Partner Sales: How To Make Buyer AI Your Ally in AI-Mediated Deals,” addresses the impact of near-universal adoption of AI by B2B purchasers and purchasing influencers. AI Revenue Institute data used in the presentation is derived from its June 2026 B2B AI Buying Behavior Survey.
AIRI survey data and analysis cited in the presentation include:
- How AI is changing the way B2B buyers evaluate trusted referrals
- What happens when partner recommendations are put under AI scrutiny
- How AI-vetted referrals can affect partner credibility and future deal opportunities
The full research report, “The AI-Powered B2B Buyer Has Arrived: How AI-assisted B2B buying is reshaping vendor evaluation, decision validation and revenue intelligence,” will be made generally available to subscribers of AIRI’s AI Revenue Insider newsletter later this month.
About AI Revenue Institute
AI Revenue Institute provides research-backed intelligence to help revenue leaders understand and respond to AI’s impact on B2B buying, revenue generation and retention. AIRI’s work focuses on AI-mediated buying, AI-driven revenue and AI revenue leadership, with resources that include original research, analyst reports, custom research, publications and educational programs. Its mission is to cut through the noise surrounding AI and give revenue leaders the insight they need to make better-informed decisions about go-to-market strategy, investment priorities and business risk. For more information, visit www.airevenueinstitute.com.