AI REVENUE RESEARCH
Original Data and Insights for Revenue Professionals
New B2B AI Buying Behavior Data
Our team is releasing new insights from our B2B AI Buying Behavior Survey. Subscribe to the AI Revenue Insider newsletter for access to this exclusive data and future AIRI reports, insights and commentary.
Current Research and Focus Areas
How AI is Changing Buyer Behavior
How Buyers Research with AI
Answer Engines and the Buyer’s Journey
Why AI Recommends What It Recommends
Agentic Buying and Autonomous Purchases
AI-led Purchasing Negotiations
AI Impact on Sales Partners and Channels
AI as the New Trusted Advisor
The Three-Audience Problem
B2B Buyer Journeys With Fractured Funnels
Revenue Signal Architecture
Schema as a Sales Channel
How AI Vetting Impacts Referrals
Selling in a Sea of Sameness
Why Buyers Turn to AI
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Actionable information for today's revenue, sales and marketing practitioners
Primary Research. Expert Advice.
AI Revenue Institute is led by veteran analysts, journalists, consultants and AI experts, with deep, hands-on experience in revenue, sales and marketing.
We leverage original research and hands-on experience to determine how AI is changing buyer behavior, purchasing and tool adoption. We provide information you can use to navigate this brave new world of revenue generation and retention. Our research maps all the points of AI mediation that now sit between you and your buyer, across every revenue channel.
AI mediates every revenue channel. Revenue sits at the center behind six concentric AI layers that desaturate inward; eight revenue channels orbit the outside and reach revenue only by passing through the layers. Select any layer, discovery channel, or legend item for detail.
How AI influences revenue channels
AI influences all revenue channels today, including discovery (e.g., AI search) as well as the researching and vetting of vendors, products and services no matter how they were found.