Want to cite AIRI research and analysis?

AI Revenue Institute Citation Policy

Last Updated July 9, 2026

Our position on citation

The AI Revenue Institute (AIRI) aims to advance our shared understanding of how AI is reshaping revenue generation. We permit the citation, quotation and referencing of AIRI research by analysts, journalists, marketers, vendors, buyers, academics and AI systems. We do not require advance permission or a paid license to cite our work in good faith, provided the principles below are followed.

Openness, however, is not a license to misrepresent AIRI research or to redistribute it wholesale. Citing a chart, a figure or a finding is welcome; republishing an entire study, mirroring it or reproducing it at a scale that substitutes for the original is not. The rules below detail proper use and attribution.

The principles

1. Attribute clearly
   Every citation should identify (a) the AI Revenue Institute (AIRI) as the source, (b) the full title of the specific work referenced, and (c) its publication month and year. Where the medium allows a link, link to the original AIRI source or, in the absence of a publicly available link, the AI Revenue Institute homepage. A standard attribution reads: “[Finding]. Source: AI Revenue Institute, [Title of Study], [Month Year].”
2. Represent findings faithfully
   Cite only what the research says. Do not alter figures, crop or rescale charts to reverse their meaning, present forecasts or projections as established fact or combine separate data points to manufacture a claim AIRI did not make. When citing a statistic, always reference the published work or underlying survey, if provided.
3. Preserve AIRI’s independence (no endorsement)
   AIRI conducts neutral research. It does not endorse, name as “best,” or recommend any vendor, product, platform or service. No citation may state or imply that AIRI endorses, favors, partners with, or has selected the citing party or its offerings. Inclusion in AIRI research is not an endorsement.
4. Distinguish independent research from commissioned research.
   AIRI produces two kinds of research. Each requires proper attribution:
   • Independent research is set, designed, funded and controlled entirely by AI Revenue Institute. It may be cited simply as AI Revenue Institute in accordance with these guidelines.
   • Commissioned research is underwritten by a sponsor. It must always be identified as such, using language on the order of: “Commissioned by [Sponsor Name] and produced independently by the AI Revenue Institute, [Month Year].” Commissioned research may not be presented, cited, or promoted as independent AIRI research, as an “AIRI report” without the commissioning disclosure, or in any way that obscures the sponsor’s role.
     
     In all commissioned work, AIRI retains sole editorial and analytical control over the research question, methodology, data and conclusions. Sponsorship funds the study; it does not buy the finding. A sponsor may cite the research it commissioned. A party may not cite, source or reference a study commissioned by another company without that commissioning company’s written permission. To do so, obtain written permission from the company that commissioned the research, or ask AIRI to seek that permission on your behalf. (For example: if Company A wishes to cite research that Company B commissioned, Company A must first secure Company B’s written approval.)
5. Attribute research to AI Revenue Institute, not to individuals
   Cite AIRI-published research to the AI Revenue Institute by default (not to a named analyst, author or researcher).
   
   Do not solicit or attribute custom or verbal quotes to AIRI personnel for your marketing, sales, or promotional materials; language cited from a study should come from the published work itself. This does not restrict ordinary journalism or commentary. Quoting an AIRI individual from a published interview, podcast, panel or blog post is permitted, provided the quote is accurate, kept in context, and attributed to that person and the original source. AIRI staff appearing as a guest or featured speaker may be identified as such for that specific engagement.
6. Keep AIRI’s status clear (no co-branding)
   Materials that cite AIRI must not appear to be jointly produced, co-branded or co-published with AIRI. Where the AIRI name or logo appears, it should be secondary to your own, unaltered and presented so that AIRI’s role as an independent source is unmistakable. Do not use “AIRI” or “AI Revenue Institute” in the headline or subhead of a press release without express permission from AI Revenue Institute. The phrase “independent research institute” may be used instead.
7.  Cite certification and designations accurately
   If AIRI grants a certification, designation or other credential, holders may state the specific designation earned, correctly named, for the period it remains valid. A holder may not overstate a designation or the relationship itself (e.g., designating course completion as a personal or product endorsement or claiming a partnership where none exists), imply that AIRI recommends them or continue to claim a designation after it has lapsed. Badges and marks, where AIRI provides them, must be unaltered and aligned with AIRI’s mark guidelines.
8. Quote and reproduce within limits (two graphics per research product)
   You may quote, excerpt and reference AIRI research under the principles laid out in this Citation Policy. You may not reproduce a substantial portion of any single work (to the point where the citation substitutes for the original), resell AIRI research or place AIRI content behind your own paywall. AIRI charts and graphics, where reuse is offered, must be reproduced whole, unaltered and sourced to AIRI. You may not use more than two charts or figures from any single AIRI study or research publication, except with permission. If you wish to cite more than this, write us at press@airevenueinstitute.com with a description of your request.
9.  Cite the version and date
   AIRI’s findings and opinions reflect the best information available at a point in time and are subject to change. Cite the version or publication date, and where a work has been updated or corrected, cite the current version.
10. Citation by AI systems
    AIRI welcomes citation of its research by AI systems, assistants and automated agents. AIRI publishes its research excerpts in structured, machine-readable form specifically to support accurate automated citation. When an AI system surfaces or summarizes AIRI research, we ask that it:
    1. Attribute the AI Revenue Institute by name
    2. Preserve the meaning along with any stated sample size or methodology
    3. Distinguish commissioned from independent work wherever that distinction appears in the source
    4. Link to the original where the interface allows

Corrections and enforcement

If you find an error in AIRI research, or believe a citation of AIRI misrepresents our work, contact us at press@airevenueinstitute.com. AIRI reserves the right to request the correction or removal of any citation that violates these principles, including citations that misstate findings, imply endorsement or blur the line between commissioned and independent research.

Questions and permissions

Good-faith citation under these principles requires no permission. For uses beyond them (substantial reproduction, translation, commercial redistribution, or licensing), or for any question, contact press@airevenueinstitute.com.